Squaddle
Product & Design Lead
Squaddle is a smart tool for organising group sports via WhatsApp. Through automating tasks such as taking payments and utilising a WhatsApp bot to communicate with players, Squaddle's goal is to make group sports virtually self-organising.
As the product and design lead on the founding team, I worked alongside the CEO and tech team to launch the beta in late 2022. Since then, we've grown Squaddle to 3,500+ users and £8,500 monthly GMV with zero marketing spend.
My responsibilities at Squaddle have included:
Product
Vision, product management & roadmap (Linear), competitor analysis, testing, debugging, user surveys (Typeform), in-person interviews
Design
UI/UX design (Figma), logo & branding (Linearity Curve), visual assets, marketing website (Webflow), service emails, pitch deck
Code
Emails (HTML/CSS), front-end tweaks (Vue.js/Vuetify)
Marketing & comms
Social media, intro video, marketing emails (Mailchimp), blog, customer support